PEARSON EDUCATION Pearson Business Analytics, Global Edition - James Evans

Master the fundamentals of modern data analysis with Business Analytics, Global Edition by Pearson Education. Authored by James Evans, this textbook provides a balanced and holistic approach to understanding how data analysis functions within contemporary organizations. The content covers both descriptive and predictive perspectives, ensuring a comprehensive understanding of the field. Students gain the ability to apply basic principles, communicate effectively with analytics professionals, and interpret analytic models to drive better business decisions. This edition includes access to commercial grade analytics software to help bridge the gap between theoretical concepts and practical application. It is an essential resource for anyone looking to navigate the complexities of data-driven decision making in today's business environment.