Secrets of the Amazon

AMAZON'S INVASION OF THE RETAIL SHORELINE IS JUST BEGINNING... The tectonic shift in technological, societal and economic forces is giving rise to a new class of highly disruptive companies like Amazon, Uber, Airbnb and WeWork. As these companies push the edges of the consumer value frontier, traditional industry boundaries are blurring and structural fault lines are emerging for companies across a wide range of industries. In this radical business book, Barbara Gray navigates us down the raging Amazon river where we witness the unfolding of the retail apocalypse. By piecing together emerging structural disruption developments, Gray uncovers valuable and timely insights for investors as she reveals the secrets of the Amazon, including the truth about Alexa — Bezos' Amazonian Warrior and Queen. And we learn how companies can escape the coming reckoning as Amazon begins its invasion of the retail shoreline. About the Author Barbara Gray is a former top-ranked sell-side Equity Analyst and the founder of Brady Capital Research Inc., a leading-edge investment research firm focused on structural disruption. She is also the author of the book Ubernomics: How to Create Economic Abundance and Rise above the Competition. Barbara ranked as an All-Star Analyst for four consecutive years, achieving a top-three standing each year in the business trust sector in the Brendan Wood annual institutional survey. She has over fifteen years of sell-side equity research experience in Canada and the United States, covering a wide range of sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her CFA (Chartered Financial Analyst) designation in 1997.