Blue Ocean Strategy + Beyond Disruption Collection (2 Books): How to Create Uncontested Market Space and Make the Competition Irrelevant / Innovate ... Displacing Industries, Companies, or Jobs - Image 1

£36.00

Harvard Business Review Press Blue Ocean Strategy + Beyond Disruption Collection (2 Books): How to Create Uncontested Market Space and Make the Competition Irrelevant / Innovate ... Displacing Industries, Companies, or Jobs

Name: Blue Ocean Strategy + Beyond Disruption Collection (2 Books): How to Create Uncontested Market Space and Make the Competition Irrelevant / Innovate ... Displacing Industries, Companies, or Jobs
Brand: Harvard Business Review Press
Price: 34.94 GBP
Availability: InStock

Strategy

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Most common price: £35 (47 days, 52.8%)

Price range: £32 - £39

Price levels: 4 different prices over 89 days

Description

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Product Specifications

Brand: Harvard Business Review Press
Format: hardcover
ASIN: 1647829674
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 09 January 2024
Listed Since: 11 November 2023

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Harvard Business Review Press Blue Ocean Strategy + Beyond Disruption Collection (2 Books): How to Create Uncontested Market Space and Make the Competition Irrelevant / Innovate ... Displacing Industries, Companies, or Jobs

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