Retail Apparel Sales Location Analytics: A Practical Guide For Investigating Spatial Point Patterns

Retail Apparel Sales Location Analytics is a how-to guide for investigating the geographic location patterns of apparel retailers. By conducting a point pattern analysis - visualizing, exploring and modeling spatial data - you will begin to understand the power of place in retail business strategy. After reading this book and following the example exercises, you will be familiar with advanced spatial-statistical tools and techniques that can be applied to the analysis of a retailer’s geographic location. Just a few of the things you will learn from this book include: -The history and purpose of location analytics, including tools and techniques. -Point pattern basics, including analysis of the three types of retailer point pattern. -How to visualize, explore and model spatial data, using GIS Geographic Information Systems. -How to conduct a point pattern analysis of luxury apparel retailers and mass-market apparel retailers in Michigan, USA. -How to interpret the output of various location analytics tools, including quadrat tests, kernel density estimates, nearest neighbor tests, and cumulative probability distribution functions.