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Retail Apparel Sales Location Analytics: A Practical Guide For Investigating Spatial Point Patterns

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Description

Retail Apparel Sales Location Analytics is a how-to guide for investigating the geographic location patterns of apparel retailers. By conducting a point pattern analysis - visualizing, exploring and modeling spatial data - you will begin to understand the power of place in retail business strategy. After reading this book and following the example exercises, you will be familiar with advanced spatial-statistical tools and techniques that can be applied to the analysis of a retailer’s geographic location. Just a few of the things you will learn from this book include: -The history and purpose of location analytics, including tools and techniques. -Point pattern basics, including analysis of the three types of retailer point pattern. -How to visualize, explore and model spatial data, using GIS Geographic Information Systems. -How to conduct a point pattern analysis of luxury apparel retailers and mass-market apparel retailers in Michigan, USA. -How to interpret the output of various location analytics tools, including quadrat tests, kernel density estimates, nearest neighbor tests, and cumulative probability distribution functions.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 July 2013
Listed Since
16 July 2013

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