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£110.03

Wiley Location-Based Marketing: Geomarketing and Geolocation

Name: Location-Based Marketing: Geomarketing and Geolocation
Brand: Wiley
Price: 110.03 GBP
Availability: InStock

Call Centre Management

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Description

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities Â whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques. About the Author GÃ©rard Cliquet is Professor Emeritus at the University of Rennes 1, France. He is the author of numerous publications on marketing, retailing and franchising.

Product Specifications

Brand: Wiley
Format: Hardcover
ASIN: 1786305801
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 31 March 2020
Listed Since: 28 February 2020

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Wiley Location-Based Marketing: Geomarketing and Geolocation

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