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Bloomsbury Academic Design by IKEA: A Cultural History

Name: Design by IKEA: A Cultural History
Brand: Bloomsbury Academic

Commercial

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Sara Kristoffersson s compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company s commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as Design for everyone and Democratic design , IKEA signals a rejection of the stuffy, the 'chintzy , and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA s symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 0857858130
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Publication Date: 23 October 2014
Listed Since: 01 September 2012

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Bloomsbury Academic Design by IKEA: A Cultural History

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