Unpacking IKEA: Swedish Design for the Purchasing Masses (CRESC) - Image 1

£45.47

Routledge Unpacking IKEA: Swedish Design for the Purchasing Masses (CRESC)

Name: Unpacking IKEA: Swedish Design for the Purchasing Masses (CRESC)
Brand: Routledge
Price: 45.47 GBP
Availability: InStock

Anthropology & Sociology

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Description

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

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Unpacking IKEA: Swedish Design for the Purchasing Masses (CRESC)

Product type: ABIS BOOK

Routledge

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0815393954
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 23 November 2017
Listed Since: 07 September 2017

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Routledge Unpacking IKEA: Swedish Design for the Purchasing Masses (CRESC)

This is the most expensive it has ever been. Walk away.

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