The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover)) - Image 1

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Stanford Business Books The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))

Name: The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
Brand: Stanford Business Books
Price: 48.38 GBP
Availability: InStock

Business of Art

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Description

The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms―as avant-garde enterprises and arts corporations―have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role―so central to value-making in contemporary economies―performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

Product Specifications

Brand: Stanford Business Books
Format: hardcover
ASIN: 0804748136
Category: Books > Subjects > Arts & Photography > Business of Art
Domain: Amazon UK
Release Date: 13 January 2004
Listed Since: 02 February 2007

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Stanford Business Books The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))

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