Mail Surveys: Improving the Quality: 40 (Applied Social Research Methods) - Image 1

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Sage Publications Mail Surveys: Improving the Quality: 40 (Applied Social Research Methods)

Name: Mail Surveys: Improving the Quality: 40 (Applied Social Research Methods)
Brand: Sage Publications
Price: 77.07 GBP
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Anthropology & Sociology

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Description

How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions, screening questions and skipping instructions, questions and response order effects, sampling strategies, and ways to reduce nonresponse errors from prenotification to incentives are explored throughout the text. Through the use of clear exposition and interesting examples, Thomas W. Mangione carefully delineates those situations that are most appropriate for a mail survey. Students and researchers who want to improve the writing of mail survey questions as well as mail survey design will find this volume essential.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0803946635
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 18 October 1995
Listed Since: 16 December 2006

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Sage Publications Mail Surveys: Improving the Quality: 40 (Applied Social Research Methods)

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