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£79.00

University of British Columbia Press Consuming Modernity: Gendered Behaviour and Consumerism before the Baby Boom

Name: Consuming Modernity: Gendered Behaviour and Consumerism before the Baby Boom
Brand: University of British Columbia Press
Price: 79.0 GBP
Availability: InStock

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Description

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

Product Specifications

Brand: University of British Columbia Press
Format: hardcover
ASIN: 0774824689
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 23 August 2013
Listed Since: 21 February 2013

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University of British Columbia Press Consuming Modernity: Gendered Behaviour and Consumerism before the Baby Boom

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