Creativity and Perception in Management (Published in association with The Open University) - Image 1

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Sage Publications Creativity and Perception in Management (Published in association with The Open University)

Name: Creativity and Perception in Management (Published in association with The Open University)
Brand: Sage Publications
Price: 52.0 GBP
Availability: InStock

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Description

Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today′s organizations. The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle). Creativity and Perception in Management is a key course text on the Open University Business School′s Creativity, Innovation and Change master′s course.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761968253
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 September 2001
Listed Since: 05 February 2007

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Sage Publications Creativity and Perception in Management (Published in association with The Open University)

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