Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations) - Image 1

£115.49

Sage Publications Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Name: Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)
Brand: Sage Publications
Price: 115.49 GBP
Availability: InStock

Language Study & Reference

This is the usual price. Wait for it to drop, or tell us your number.

£115 today · usual range £107–£146 · best ever £107

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 52 days • 52 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 52 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £111 (35 days, 67.3%)

Price range: £107 - £146

Price levels: 5 different prices over 52 days

Description

Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching publics. The book is divided into four parts. Part one looks at theories and systems relevant to opinion research. Part two addresses the topics of monitoring and analyzing the media. Part three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies, and Q methodology. And finally, part four analyzes the impact of the media. Although a number of books have been written on public opinion, few address both theoretical and methodological issues. Graphs, tables, and sample analysis help the reader to understand applications described in the book. The material discussed in this book has numerous applications. Communicators can apply information acquired on key publics to plan and evaluate campaigns, track the extent to which messages have appeared in the media, assess organizational image, develop marketing strategies, and manage their issues. Students will learn an important job function for added credibility when they apply for jobs.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761915311
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 27 June 2000
Listed Since: 14 February 2007

Barcode

No barcode data available

Sage Publications Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Researching the Public Opinion Environment: Theories and Methods (SAGE Series in Public Relations)

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

People and Their Opinions

Public Opinion Research Focus

Public Opinion: A Bibliography with Indexes

Public Opinion: Developments and Controversies in the Twentieth Century (Critical Media Studies, Institutions, Politics and Culture)

Public Opinion: 4 (Communication Concepts)

Routledge Public Opinion - US Political and Social Science Book

Handbook on Politics and Public Opinion (Elgar Handbooks in Political Science)

Public Opinion In America: Moods, Cycles, And Swings, Second Edition (Transforming American Politics)

Contemporary Public Opinion: Issues and the News

Sage Handbook of Public Opinion Research - Sage Publications

A Theory of Public Opinion

American Public Opinion: Its Origins, Content, and Impact

American Public Opinion: Its Origins, Content and Impact

Politicians' Reading of Public Opinion and its Biases

Public Opinion (Political Sociology)

Public Opinion and Politics in the Late Roman Republic

Gauging Public Opinion (Princeton Legacy Library): 2211

News, Public Relations and Power (The Media in Focus series)

Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

Understanding Public Opinion

The SAGE Handbook of Political Communication

Index to International Public Opinion, 1993-1994