I See What You Mean: Persuasive Business Communication - Image 1

£92.56

Sage Publications I See What You Mean: Persuasive Business Communication

Name: I See What You Mean: Persuasive Business Communication
Brand: Sage Publications
Price: 92.56 GBP
Availability: InStock

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Assertiveness

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Description

Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations. About the Author Joel Whalen is Academic Director of the Kellstadt Center Sales Leadership Program at Chicago′s DePaul University (since 1986). He is an Associate Professor of Marketing and holds a Ph.D. in Marketing Communications (Florida State University ‘86). Dr. Whalen has been listed by Who′s Who in America and Men of Distinction, Cambridge, England. He is a Sales and Sales Management Fellow of the American Marketing Association. The Ernst & Young Entrepreneurship Foundation named him Entrepreneur of the Year, and he is a member of the Entrepreneur Hall of Fame. Joel has received numerous awards for outstanding teaching. After 10 years of study, experimentation, and innovation, in cooperation with companies, associations, and thousands of DePaul students, Joel discovered the core psychological, attitudinal, and behavioral drivers behind effective, professional communication. He created a series of exercises that have helped people become more masterful communicators. In workshops and classes throughout the U.S., Australia, and Thailand, Dr. Whalen gives thousands of people the tools they need. Dr. Whalen has an extensive background in sales and advertising. As a salesperson and sales manager, he consistently set all-time sales records. Joel has received numerous advertising awards for creative television and radio commercials, including an award for one of the first television commercials created by a computer. In Florida politics, Whalen was communications advisor to several successful, statewide political campaigns. Dr. Whalen is the author of I See What You Mean, Sage Publications. He has published articles in: Psychology & Marketing Journal of Business ResearchJournal of Business EthicsDesign Management JournalJournal of Educational & Psychological MeasurementJournal of Promotions Management Joel has been interviewed by national and international press including:l CBS NBC ABC PBS NPR’s Marketplace Advertising Age Atlanta Constitution Chicago Tribune Chicago Sun Times Christian Science Monitor Financial Times of London Playboy Time The Australian Broadcasting Company (ABC)

Product Specifications

Brand: Sage Publications
Colour: Black
Format: Paperback
ASIN: 0761900314
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Assertiveness
Domain: Amazon UK
Release Date: 29 January 1996
Listed Since: 05 February 2007

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Sage Publications I See What You Mean: Persuasive Business Communication

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