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Routledge International Cultural Tourism: Management, Implications And Cases

Name: International Cultural Tourism: Management, Implications And Cases
Brand: Routledge
Price: 64.03 GBP
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Description

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 075066312X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 28 June 2005
Listed Since: 14 February 2007

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This is the most expensive it has ever been. Walk away.

Routledge International Cultural Tourism: Management, Implications And Cases

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Price Analysis

Description

Product Specifications

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