£87.27

Harvard University Press Video Economics

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£88.58 £76.89 £79.44 £81.99 £84.54 £87.09 £89.64 24 March 2026 07 April 2026 22 April 2026 07 May 2026 22 May 2026

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Description

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 July 1992
Listed Since
13 February 2007

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