£77.95

Harvard University Press Video Economics

Name: Video Economics
Brand: Harvard University Press
Price: 79.21 GBP
Availability: InStock

Performing Arts

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Last 89 days • 89 data points

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Price distribution over 89 days • 5 price levels

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Most common price: £88 (36 days, 40.4%)

Price range: £78 - £89

Price levels: 5 different prices over 89 days

Description

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

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Product Specifications

Brand: Harvard University Press
Format: hardcover
ASIN: 0674937163
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 03 July 1992
Listed Since: 13 February 2007

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Harvard University Press Video Economics

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Description

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