Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains) - Image 1

£75.50

Cambridge University Press Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains)

Name: Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains)
Brand: Cambridge University Press
Price: 75.5 GBP
Availability: InStock

Economics

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Description

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1009199315
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 April 2023
Listed Since: 02 April 2022

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Cambridge University Press Television in the Streaming Era: The Global Shift (Development Trajectories in Global Value Chains)

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