£70.99

Cengage Learning Consumer Behavior 4th Edition Plus Cases in Consumer Behavior

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Description

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
09 October 2006

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