Designing Interactive Strategy: From Value Chain to Value Constellation - Image 1

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Wiley Designing Interactive Strategy: From Value Chain to Value Constellation

Name: Designing Interactive Strategy: From Value Chain to Value Constellation
Brand: Wiley
Price: 45.0 GBP
Availability: InStock

Careers

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Description

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471950866
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 31 August 1994
Listed Since: 13 February 2007

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Wiley Designing Interactive Strategy: From Value Chain to Value Constellation

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