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Wiley Dollars and Events: How to Succeed in the Special Events Business

Amazon

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£99.30 £24.04 £40.46 £56.88 £73.30 £89.72 £106.14 25 July 2026 06 August 2026 18 August 2026 30 August 2026 12 September 2026
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Description

"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industrys pioneers and visionaries, has truly legitimized what has been a cottage industryand today is a huge global business that produces results. This work will shift the gear to greater awareness and professionalism for those in this business today and those who want to be a part of its future." William Morton, Chairman and Chief Executive, The Jack Morton Company "Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events." John Baragona, Publisher, Event Solutions "A practical, thorough, and inspirational how-to guide for the industry." Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. Youll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. Youll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. Youll also find: Advice and direction from outstanding special events entrepreneurs and intrepreneurs Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career End-of-chapter activities to help you learn by doing Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
16 March 1999
Listed Since
09 February 2007

Barcode

No barcode data available

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