£140.54

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£141 today · all-time low £137 (Jul 2026) · usually £141

Routledge Media Choice: A Theoretical and Empirical Overview

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£140.55 £136.47 £137.36 £138.25 £139.14 £140.03 £140.92 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price range: £137 - £141

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Description

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 January 2009
Listed Since
05 November 2007

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