Routledge European Business

Product Description The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.Key features of the new edition include:assessments of how individual member states affect the integration process and bring diversity to European business;new material on the links between Europe and the World’s other main regions, including emerging economies;new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics. Review 'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia About the Author Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.