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£45.99

Routledge Pictorial Metaphor in Advertising

Name: Pictorial Metaphor in Advertising
Brand: Routledge
Price: 45.99 GBP
Availability: InStock

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Description

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415186765
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 March 1998
Listed Since: 08 February 2007

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Routledge Pictorial Metaphor in Advertising

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