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MACMILLAN Corpus Approaches to Critical Metaphor Analysis

Name: Corpus Approaches to Critical Metaphor Analysis
Brand: MACMILLAN

History & Criticism

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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349516309
Category: Books > Subjects > Poetry, Drama & Criticism > History & Criticism
Domain: Amazon UK
Release Date: 01 January 2004
Listed Since: 27 May 2016

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MACMILLAN Corpus Approaches to Critical Metaphor Analysis

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