Routledge Logical Creative Thinking Methods

Product Description Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity. Review "Logical Creative Thinking Methods by Min Ding presents lucidly an innovative framework that will assist students and practitioners in better understanding how firms actually compete, as well as should compete, in creating and developing new products. The framework and the various real-world examples discussed in the text make the learning experience clear and enjoyable. Highly recommended textbook in courses addressing creativity, innovation, and new products development." Jehoshua Eliashberg, Sebastian S. Kresge Professor, The Wharton School, University of Pennsylvania, USA   "This intriguing book is not only thoughtful and informative but also applicable. It tells a disruptive fact that each ordinary people can be an innovation explorer and make unbelievable creative achievements by using LCT methods." Guoqun Fu, Professor of Marketing, Guanghua School of Management, Peking University; President of Chinese Marketing Association of Universities   "I have known Min for almost twenty years and he has a way of finding very creative solutions to important problems, this book is no exception. I highly recommend this book." John R. Hauser, Kirin Professor of Marketing, Sloan School of Management, MIT, USA "Logical Creative Thinking Methods proposes a novel approach to ideation that will have a major impact on how innovation will be practiced in the future…. I believe readers will find the book very valuable in enhancing product innovation, process innovation, and business model innovation. The book is suitable for both middle managers and senior executives of global as well as local corporations." Dipak Chand Jain, European President and Professor of Marketing, Former Dean, INSEAD, France; Former Dean, Northwestern University's Kellogg School of Management, USA; China Europe International Business School (CEIBS), China "Logical Creative Thinking Methods offers a fascinating set of creativity tools to empower innovation explorers in their search for breakthrough ideas. It is a must-read for those who want to leverage their creative talents and improve their innovation productivity." Kamel Jedidi, John A. Howard Professor of Business, Graduate School of Business, Columbia University, USA   "Developing innovations is the key to both business growth and solving societal problems. Min's book nicely combines interesting discussion of past innovators and what characterized their work with a set of structured procedures for actually generating innovations. The book is both highly interesting and extremely relevant. It is also well written. It falls in the category of "I wish I had written it" which few works do." Donald R. Lehmann, George E. Warren Professor of Business, Past president of the