Employer Branding for Competitive Advantage: Models and Implementation Strategies (Information Technology, Management and Operations Research Practices) - Image 1

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CRC Press Employer Branding for Competitive Advantage: Models and Implementation Strategies (Information Technology, Management and Operations Research Practices)

Name: Employer Branding for Competitive Advantage: Models and Implementation Strategies (Information Technology, Management and Operations Research Practices)
Brand: CRC Press
Price: 136.11 GBP
Availability: InStock

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Description

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 0367650967
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 22 March 2021
Listed Since: 30 September 2020

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CRC Press Employer Branding for Competitive Advantage: Models and Implementation Strategies (Information Technology, Management and Operations Research Practices)

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