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£115.00

Routledge Digital Cultures, Lived Stories and Virtual Reality (Anthropology & Business)

Name: Digital Cultures, Lived Stories and Virtual Reality (Anthropology & Business)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Arts & Photography

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Description

This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture. Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues. As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm. About the Author Thomas Maschio has been a business anthropologist for the past 22 years and head of his own consultancy, Maschio Consulting, since 2004. Prior to that he carried out academic ethnographic research in Papua New Guinea.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367479303
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 30 November 2021
Listed Since: 10 June 2021

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Routledge Digital Cultures, Lived Stories and Virtual Reality (Anthropology & Business)

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