Routledge The Impact of the Sharing Economy on Business and Society: Digital Transformation and the Rise of Platform Businesses (Routledge Studies in the Economics of Innovation)

Product Description The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues.This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas.The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation. About the Author Abbas Strømmen-Bakhtiar is Professor of Strategy and Technology at the Graduate School of Business, Nord University, Norway. His field of interest includes, but is not limited to, Digital Economy, Sharing Economy, Cloud Computing, Technology Management and Strategic Management. His most recent work is the book Introduction to Digital Transformation and Its Impact on Society.Evgueni Vinogradov is a Senior Researcher at Nordland Research Institute, Bodo, Norway. He fields of interest include, among other areas, entrepreneurship and company establishment. He has broad experience from evaluations of business- oriented instruments and regional and industrial policy measures in Norway.