£149.87

Routledge Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research)

Name: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research)
Brand: Routledge
Price: 149.87 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£150 today · previous high £150 · all-time low £143

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 78 days · 78 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 78 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £150 (56 days, 71.8%)

Price range: £143 - £150

Price levels: 2 different prices over 78 days

Description

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding. Review Recommended. Graduate students and faculty.--B. S. John, University of Colorado-Boulder, CHOICE Review About the Author Sian Rees is Associate Professor at Swansea University, specialising in public relations, marketing and branding. Following an industry career in public relations and marketing, she is currently Head of the Department of Media & Communications at Swansea University, UK.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367077655
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 20 February 2020
Listed Since: 10 October 2019

Barcode

No barcode data available

Routledge Public Relations, Branding and Authenticity: Brand Communications in the Digital Age (Routledge New Directions in PR & Communication Research)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Comprehensive Public Relations Reader: Function and Practice

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Public Relations and Strategic Communication

ASCE/EWRI 40-18 Regulated Riparian Model Water Code - Standards

Public Relations: A Guide to Strategic Communication

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research)

Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

River. Space. Design: Planning Strategies, Methods and Projects for Urban Rivers Third and Enlarged Edition (Zeller)

RIPARIAN ZONESPROTECTION REST (Environmental Remediation Technologies, Regulations and Safe): Protection, Restoration & Ecological Benefits

The Global Foundations of Public Relations: Humanism, China and the West (Routledge New Directions in PR & Communication Research)

Super Media: A Cultural Studies Approach: 5 (Communication and Human Values)

Governing International Watercourses - River Basin Organizations

Marketing Public Policy: Complexity, Hurts and Minefields

Entwicklungsorientierte Steuerung strategischer Unternehmensnetzwerke

Strategic Public Relations Leadership - Routledge Business Guide

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Riparian Areas of the Southwestern United States: Hydrology, Ecology, and Management

Theorizing Transboundary Waters in International Relations (Springer Water)

Public Relations Strategies and Tactics

Riparia: Ecology, Conservation, and Management of Streamside Communities (AQUATIC ECOLOGY)

Sage Publishing Handbook of Public Relations - Communication Text

Multi-Criteria Decision Analysis for Risk Assessment and Management: 1 (Industrial Ecology and Environmental Management, 1)

The UNECE Convention on the Protection and Use of Transboundary Watercourses and International Lakes: Its Contribution to International Water Cooperation: 4 (International Water Law Series, 4)

Reporting the Road to Brexit: International Media and the EU Referendum 2016