The Typographic Medium (History and Foundations of Information Science) - Image 1

£17.87

MIT Press The Typographic Medium (History and Foundations of Information Science)

Name: The Typographic Medium (History and Foundations of Information Science)
Brand: MIT Press
Price: 11.85 GBP
Availability: InStock

White

Typography

Price History & Forecast

Last 82 days • 82 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 82 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £18 (55 days, 67.1%)

Price range: £11 - £18

Price levels: 4 different prices over 82 days

Description

Typography is everywhere and yet widely overlooked. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

Product Specifications

Brand: MIT Press
Colour: White
Format: hardcover
ASIN: 0262045850
Category: Books > Subjects > Arts & Photography > Graphic Arts > Typography
Domain: Amazon UK
Release Date: 26 October 2021
Listed Since: 22 December 2020

Barcode

No barcode data available

MIT Press The Typographic Medium (History and Foundations of Information Science)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Art of Type and Typography: Explorations in Use and Practice

The World's Best Typography: The 45th Annual of the Type Directors Club 2024: 45

Digital Sub-Editing and Design (Focal Journalism)

ART DU LIVRE

ABHB Annual Bibliography of the History of the Printed Book and Libraries: Publications of 1974 and Additions from the Preceding Years: 5

Imprimer ! - L'Europe de Gutenberg: L'Europe de Gutenberg 1450-1520

James Watt (1736-1819): Culture, Innovation and Enlightenment

Design Perspectives on Multimodal Documents: System, Medium, and Genre Relations (Routledge Studies in Multimodality)

American Literary Magazines: The Eighteenth and Nineteenth Centuries (Historical Guides to the World's Periodicals and Newspapers)

The Typographic Imaginary in Early Modern English Literature (Material Readings in Early Modern Culture)

Print Production: A Complete Guide to Planning, Printing and Packaging

Text Technologies: A History (Stanford Text Technologies)

Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

Literacy for Digital Futures: Mind, Body, Text

The Cultural Uses of Print in Early Modern France (Princeton Legacy Library)

Japanese Design Law and Practice (Max Planck Series on Asian Intellectual Property Law, 18)

The Built Surface: v. 1: Architecture and the Visual Arts from Antiquity to the Enlightenment: v. 1: Architecture and the Visual Arts from Antiquity to the Enlightenment (Routledge Revivals)

Visual Acuity and the Arts of Communication in Early Modern Germany (Visual Culture in Early Modernity)

Lyric Orientations: Hölderlin, Rilke, and the Poetics of Community (Signale: Modern German Letters, Cultures, and Thought)

The British Council and Anglo-Greek Literary Interactions, 1945-1955: 6 (British School at Athens - Modern Greek and Byzantine Studies)

Writing Technology: Studies on the Materiality of Literacy

Terminologische Untersuchungen zur Einführung des Buchdrucks im französischen Sprachgebiet (Beihefte zur Zeitschrift für romanische Philologie, Band 174)

An Economic Perspective on the Future of Digital vs. Print Media: An In-depth Study of the Book & Music Industry

The Matter of Mind: Reason and Experience in the Age of Descartes