£36.22

Thames & Hudson Letraset: The DIY Typography Revolution Book

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Description

Explore the history of a system that changed graphic design forever. Letraset: The DIY Typography Revolution is the first comprehensive history of the rubdown lettering system that changed how people approached typographic expression. This book tracks the evolution of Letraset from its early days as a difficult wet system to its peak as a democratic alternative to professional typesetting. Designed for graphic artists, designers, and typography enthusiasts, this volume provides a deep look at how this technology became accessible to everyone. It also examines the modern revival of Letraset, as a new generation of admirers recognizes the typographic excellence of its original typefaces. Featuring an introduction by Malcolm Garrett, this book is a must-have for any collection focused on the history of graphic arts and typography.

Key Features

Comprehensive history covering the evolution of Letraset from its early wet system to its most successful era.

Detailed look at how the rubdown lettering system provided a democratic alternative to professional typesetting.

Exploration of the modern revival and why new designers value the typographic excellence of these typefaces.

Includes a gatefold Letraset timeline to help track the brand's development through the years.

Features an introduction by Malcolm Garrett for added professional insight into the subject matter.

Published by Thames & Hudson, a leading name in arts and photography literature.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 February 2023
Listed Since
08 August 2022

Barcode

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