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£61.95

Oxford University Press Strategic Reframing: The Oxford Scenario Planning Approach

Name: Strategic Reframing: The Oxford Scenario Planning Approach
Brand: Oxford University Press
Price: 61.95 GBP
Availability: InStock

9780198745693

Economics

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Description

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

Product Specifications

Brand: Oxford University Press
Model: 9780198745693
Format: Hardcover
ASIN: 0198745699
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 March 2016
Listed Since: 11 August 2015

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Oxford University Press Strategic Reframing: The Oxford Scenario Planning Approach

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