Scenario-based Strategic Planning: Developing Strategies in an Uncertain World (Roland Berger School of Strategy and Economics) - Image 1

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Springer Scenario-based Strategic Planning: Developing Strategies in an Uncertain World (Roland Berger School of Strategy and Economics)

Name: Scenario-based Strategic Planning: Developing Strategies in an Uncertain World (Roland Berger School of Strategy and Economics)
Brand: Springer
Price: 41.26 GBP
Availability: InStock

Economics

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Description

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3658042141
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 August 2015
Listed Since: 10 August 2015

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Springer Scenario-based Strategic Planning: Developing Strategies in an Uncertain World (Roland Berger School of Strategy and Economics)

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