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£47.99

MACMILLAN Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Name: Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Brand: MACMILLAN
Price: 47.99 GBP
Availability: InStock

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Theory & Philosophy

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Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Product Specifications

Brand: MACMILLAN
Model: new-Nov09usbook-2017-c023113
Format: hardcover
ASIN: 0230579191
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 31 March 2009
Listed Since: 06 November 2008

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MACMILLAN Scenario Planning - Revised and Updated: The Link Between Future and Strategy

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