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What is Packaging Design? Handbook - Giles Calver Hardcover 2004

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Description

Discover the fundamentals of packaging design with this essential handbook by Giles Calver. Ideal for students, educators, and practicing designers, the book breaks down core concepts and real-world applications in clear, approachable language. As a 2004 edition published by Rotovision, it offers a timeless perspective on how packaging influences brand perception, consumer behavior, and sustainability. Readers gain actionable insights that can be applied to product development, marketing strategies, and creative projects. The hardcover format provides durability for frequent reference, making it a reliable addition to any design library. Whether you are crafting a new brand identity or refining existing packaging, this guide equips you with the knowledge to make informed design decisions that resonate with audiences. Enhance your portfolio, improve client communication, and stay ahead in a competitive market by mastering the principles outlined in this well-structured volume.

Key Features

Clear explanations of packaging design theory help readers quickly grasp essential concepts without prior expertise.

Real-world examples illustrate how design choices impact consumer perception and product success.

Hardcover construction ensures the book withstands regular use as a reference tool in studios and classrooms.

Published by Rotovision, the edition offers a respected source of information for academic and professional settings.

Written by experienced designer Giles Calver, providing credible insights directly from industry practice.

Product Specifications

Format: hardcover
ASIN: B00SLT9FUI
Category: Books > Subjects
Domain: Amazon UK
Listed Since: 03 September 2015

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What is Packaging Design? Handbook - Giles Calver Hardcover 2004

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