The Need to Rename Tech - MACMILLAN Branding Book - Image 1

£124.48

MACMILLAN The Need to Rename Tech - MACMILLAN Branding Book

Name: The Need to Rename Tech - MACMILLAN Branding Book
Brand: MACMILLAN
Price: 124.48 GBP
Availability: InStock

Branding & Logo Design

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Description

Explore the evolving landscape of identity and industry with The Need to Rename Tech, published by MACMILLAN. This book provides a focused look at the concepts surrounding branding and logo design within the technology sector. It is an essential resource for those studying the graphic arts and the commercial application of brand identity. Designed for students and professionals interested in commercial graphic arts, this title examines the shifts occurring in how tech companies present themselves to the world. By focusing on the subject of branding, the book offers insights into the strategic decisions that shape modern corporate identities. Whether you are researching commercial design or studying the history of brand evolution, this text serves as a specialized guide to the changing nature of tech naming and visual representation.

Key Features

Published by MACMILLAN to provide professional academic and commercial insights into the branding industry.

Focuses on the specialized field of branding and logo design within the technology sector.

Categorized under graphic arts and commercial design for targeted study and research.

Provides a deep look into the subject of how technology companies approach their visual and verbal identity.

Ideal for students and professionals studying the commercial applications of graphic arts.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3032051541
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 21 February 2026
Listed Since: 07 August 2025

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MACMILLAN The Need to Rename Tech - MACMILLAN Branding Book

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