£116.19

Springer Strategic Innovative Marketing and Tourism in COVID-19

Name: Springer Strategic Innovative Marketing and Tourism in COVID-19
Brand: Springer
Price: 116.19 GBP
Availability: InStock

Business Process Reengineering

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Description

Stay ahead of industry shifts with this collection of research from the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. Published as part of the Springer Proceedings in Business and Economics, this book gathers findings from global researchers to address the unique challenges faced by the marketing and tourism sectors during the pandemic. Readers will find up-to-date information regarding current trends, debates, and issues that define the modern landscape. The text balances theoretical research with practical applications, making it a valuable resource for professionals and academics alike. It specifically examines the role of social media in marketing and the hospitality industry, providing insights into how digital platforms influence consumer behavior. By exploring strategic tools and techniques used by global leaders, this book offers a deep look into how businesses adapt to crisis environments. Whether you are studying business process reengineering or looking for new ways to implement social media strategies, this volume provides the evidence-based knowledge needed to navigate the post-pandemic world.

Key Features

Includes latest research findings from the 9th ICSIMAT Conference 2020 presented by experts from around the globe.

Covers current trends, issues, and debates regarding strategic innovative marketing and tourism in the Covid-19 era.

Provides both theoretical research and practical applications for real-world business implementation.

Examines the specific impact and use of social media within the marketing and tourism hospitality sectors.

Details strategic tools and techniques developed and used by leading global organizations.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3030661539
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 16 February 2021
Listed Since: 14 November 2020

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Springer Strategic Innovative Marketing and Tourism in COVID-19

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