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£127.59
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£128 today · cheaper than every other day in the last 3 months
Springer Postcolonial Marketing Communication: Images from the Margin
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Most common price: £128 (58 days, 100.0%)
Price range: £128 - £128
Price levels: 1 different prices over 58 days
Description
Key Features
Springer academic publication offering rigorous scholarly examination of marketing communication in postcolonial contexts and emerging economies.
Explores how organisations balance global marketing standards with local cultural values and historical legacies in diverse markets.
Provides theoretical frameworks and case studies demonstrating postcolonial approaches to consumer engagement and brand positioning.
Addresses power dynamics, representation, and economic development within international marketing communication strategies.
Combines critical theory with practical insights for understanding marketing in regions with distinct postcolonial identities and perspectives.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 9819702844
- Domain
- Amazon UK
- Release Date
- 21 April 2024
- Listed Since
- 22 December 2023
Barcode
No barcode data available
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