£121.13

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Springer Artificial Neural Networks & Structural Equation Modeling - Springer

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£121.13 £115.07 £117.50 £119.92 £122.34 £124.76 £127.19 28 July 2026 14 August 2026 31 August 2026 17 September 2026 05 October 2026
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Description

This Springer publication combines artificial neural networks with structural equation modeling techniques to provide practical applications for marketing and consumer research. The book bridges advanced statistical methods and real-world business problems, offering researchers and practitioners a comprehensive guide to implementing these sophisticated analytical approaches. It equips professionals with the tools needed to analyse complex consumer behaviour patterns, predict market trends, and develop data-driven marketing strategies using cutting-edge computational methods. Ideal for academics, marketing researchers, and data analysts seeking to deepen their understanding of how machine learning and multivariate statistical analysis can transform consumer insights into actionable business intelligence.

Key Features

Combines artificial neural networks with structural equation modeling for advanced marketing analysis and consumer research applications.

Published by Springer, a leading academic and professional publisher with expertise in mathematics and modelling subjects.

Provides practical guidance on implementing neural network techniques alongside structural equation modeling methodologies.

Addresses both theoretical foundations and real-world applications relevant to marketing professionals and consumer behaviour researchers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 November 2023
Listed Since
25 October 2023

Barcode

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