£100.00

Springer Artificial Neural Networks and SEM Marketing Book

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£121.13 £97.89 £102.96 £108.03 £113.10 £118.17 £123.24 28 January 2026 18 February 2026 12 March 2026 02 April 2026 24 April 2026

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Description

Explore advanced analytical methods with Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications. Published by Springer, this book provides a specialized look at how these methodologies apply to the fields of marketing and consumer research. This resource is designed for professionals and researchers working within business, finance, and law, specifically focusing on brands and corporate identity. By studying the application of neural networks alongside structural equation modeling, readers can better understand complex data patterns in consumer behavior. It serves as a targeted academic and professional tool for those looking to deepen their knowledge of quantitative research techniques in a marketing context. Whether you are studying brand identity or market trends, this text offers a focused approach to modern research applications.

Key Features

Focuses on the application of artificial neural networks within marketing research environments.

Covers structural equation modeling techniques specifically for consumer research studies.

Published by Springer to ensure academic and professional quality for researchers.

Provides specialized knowledge for experts in brands and corporate identity.

Designed for advanced study in business, finance, and law marketing sectors.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 November 2023
Listed Since
25 October 2023

Barcode

No barcode data available

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