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Springer Neuroeconomics - Neuroscience and Psychology Book

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Description

Neuroeconomics is a foundational text within the Studies in Neuroscience, Psychology and Behavioral Economics series from Springer. This comprehensive volume explores the intersection of these disciplines through eight detailed sections. It begins with a fundamental introduction to neuroeconomics and provides an overview of experimental paradigms and games used in research. The book examines the molecular basis of human decision making alongside the environmental, situational, and social contexts that influence how individuals make choices. Readers can also explore translational and developmental or clinical approaches to the field. The text concludes with a specialized paper on neuro-marketing, making it a valuable resource for those studying the science of decision making.

Key Features

This Springer publication serves as a cornerstone for the Studies in Neuroscience, Psychology and Behavioral Economics series.

The text covers eight distinct sections including an introduction to neuroeconomics and experimental research paradigms.

Readers can learn about the molecular basis of human decision making and the social contexts that influence it.

The book addresses translational and developmental or clinical approaches to the study of neuroeconomics.

The content includes a specific paper on neuro-marketing to extend the application of neuroeconomics research.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 June 2018
Listed Since
18 June 2018

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