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Springer Neuroeconomics - Neuroscience and Behavioral Economics

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Description

Neuroeconomics serves as a cornerstone of the Studies in Neuroscience, Psychology and Behavioral Economics series by Springer. This comprehensive text provides a deep look into the mechanics of human decision making through multiple academic lenses. The book is organized into eight distinct sections, beginning with a fundamental introduction to the field followed by an examination of experimental paradigms and games used in research. Readers will explore the molecular basis of how humans make choices and how environmental, situational, and social contexts impact these processes. The text also covers translational, developmental, and clinical approaches to the subject. Additionally, the book includes a specialized paper on neuro-marketing, making it a valuable resource for those studying the intersection of brain science and economic behavior.

Key Features

This Springer publication is a core part of the Studies in Neuroscience, Psychology and Behavioral Economics series.

The text covers the molecular basis of human decision making across eight detailed sections.

It explores how environmental, situational, and social contexts influence the way humans make choices.

The book includes research on experimental paradigms and games used in neuroeconomics studies.

Content includes specialized information on translational, developmental, and clinical approaches to the field.

A dedicated paper on neuro-marketing is included to demonstrate practical applications of the science.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 February 2016
Listed Since
06 December 2012

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No barcode data available

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