£112.99

Springer International Brand Management of Chinese Companies

Name: Springer International Brand Management of Chinese Companies
Brand: Springer
Price: 112.99 GBP
Availability: InStock

Call Centre Management

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Description

Explore the rapid economic expansion and global integration of China through this academic study. This book examines how Chinese companies in the household appliances and consumer electronics industries manage their brands while entering the US and European markets. As China has become a major player in the global economy, understanding its business strategies is essential for professionals and students alike. This volume provides a deep look at the economic growth story that has surpassed previous industrial miracles in Germany, Japan, and Southeast Asia. It tracks the 30-year journey of China's re-integration into the global economic system. By analyzing specific case studies, readers gain insight into the dynamics of international brand management and the real-world application of economic theories in a rapidly changing global landscape.

Key Features

Analyze case studies focused on the Chinese household appliances and consumer electronics industries.

Learn about the brand management strategies used by Chinese firms entering US and European markets.

Study the economic growth and global integration of China over the last 30 years.

Gain perspective on how China compares to other major industrial economies like Germany and Japan.

Part of the Contributions to Economics series published by Springer.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3790820296
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 11 April 2008
Listed Since: 03 December 2007

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Springer International Brand Management of Chinese Companies

This is the most expensive it has ever been. Walk away.

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