Springer Designing Personalized User Experiences in eCommerce

Learn how to create personalized user experiences that provide real value to eCommerce customers. While personalization is a common goal, it does not automatically result in high quality. This book explains how to achieve success by applying established Human-Computer Interaction (HCI) best practices to web design. Featuring contributions from 35 experts across academia, industry, and government, this volume explores the essential components of designing personalized websites. You will find insights into the design and evaluation of user interfaces, as well as practical information regarding information architecture and computer programming for commercial web sites. This resource serves as a comprehensive guide for those looking to improve user engagement through scientifically backed design methods.