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Springer Designing Personalized User Experiences in eCommerce

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Description

Learn how to create personalized user experiences that provide real value to eCommerce customers. While personalization is a common goal, it does not automatically result in high quality. This book explains how to achieve success by applying established Human-Computer Interaction (HCI) best practices to web design. Featuring contributions from 35 experts across academia, industry, and government, this volume explores the essential components of designing personalized websites. You will find insights into the design and evaluation of user interfaces, as well as practical information regarding information architecture and computer programming for commercial web sites. This resource serves as a comprehensive guide for those looking to improve user engagement through scientifically backed design methods.

Key Features

Learn to apply Human-Computer Interaction (HCI) best practices to ensure personalized user experiences actually meet customer needs.

Access insights from 35 different experts representing academia, industry, and government sectors.

Explore a wide range of topics including the design and evaluation of user interfaces and tools.

Understand the role of information architecture in creating effective personalized web environments.

Gain knowledge on computer programming specifically related to the development of commercial web sites.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2004
Listed Since
28 December 2006

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No barcode data available

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