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Springer Designing Personalized User Experiences in eCommerce - HCI Guide

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£114.59 £96.32 £100.31 £104.29 £108.28 £112.26 £116.25 25 July 2026 14 August 2026 03 September 2026 23 September 2026 14 October 2026
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Price range: £98 - £115

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Description

This comprehensive guide from Springer brings together 35 experts from academia, industry and government to explore the principles of designing personalized user experiences that truly delight customers on eCommerce sites. Personalization alone does not guarantee success - the book demonstrates how to apply best practices in human-computer interaction to create experiences that deliver genuine value. Covering topics from user interface design and evaluation to information architecture and web programming, this resource addresses the full spectrum of challenges in building effective commercial websites. Whether you are developing personalized features, architecting user interactions, or evaluating design decisions, this book provides evidence-based strategies and real-world insights from practitioners who have shaped modern eCommerce design.

Key Features

Draws on expertise from 35 contributors across academia, industry and government sectors working in eCommerce and user experience design.

Covers user interface design and evaluation methods essential for creating effective personalized experiences on commercial websites.

Addresses information architecture principles that support personalization without compromising usability or customer satisfaction.

Explores computer programming and technical implementation approaches for building personalized eCommerce features.

Applies human-computer interaction best practices to ensure personalized designs deliver measurable value to customers.

Part of the Human-Computer Interaction Series from Springer, establishing academic credibility for design professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2004
Listed Since
28 December 2006

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No barcode data available

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