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Social Sector Communication - Concepts, Strategies & Case Studies

Amazon

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Description

Social Sector Communication: Concepts, Strategies and Case Studies from Routledge India offers a comprehensive exploration of effective communication practices within non-profit, NGO, and social enterprise environments. This book bridges theory and practice by examining how organisations addressing social issues can develop and implement communication strategies that resonate with stakeholders, beneficiaries, and the wider community. Through detailed case studies drawn from real-world social sector initiatives, readers gain practical insights into the challenges and opportunities of communicating about social impact, fundraising, advocacy, and organisational mission. The combination of conceptual frameworks and applied examples makes this resource valuable for social sector professionals, management students, and anyone seeking to understand how strategic communication drives social change and organisational effectiveness in the non-profit space.

Key Features

Authored by Routledge India, a respected publisher specialising in management and social sciences education across Asia and beyond.

Includes real-world case studies that illustrate successful and emerging communication strategies used by social sector organisations.

Presents foundational concepts and theoretical frameworks essential for understanding communication in non-profit and NGO contexts.

Covers practical strategies for stakeholder engagement, fundraising communication, advocacy messaging, and mission articulation.

Combines academic rigour with actionable guidance suitable for professionals, students, and volunteers in the social sector.

Explores how effective communication contributes to organisational credibility, stakeholder trust, and social impact measurement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 2024
Listed Since
31 May 2024

Barcode

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