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Price distribution over 64 days • 1 price levels

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Most common price: £172 (64 days, 100.0%)

Price range: £172 - £172

Price levels: 1 different prices over 64 days

Description

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets. The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision-making, service and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer-behaviour, building partnerships with other service providers, using digital and social media marketing and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes customer relationship. This textbook will be an indispensable resource for students, academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing and public relations.

Product Specifications

Format: hardcover
ASIN: 1032318988
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 23 October 2026
Listed Since: 24 December 2022

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Tourism and Hospitality Marketing: Concepts and Cases

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It has never been this cheap. We have no record of a lower price.

Tourism and Hospitality Marketing: Concepts and Cases

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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