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Routledge Who's Listening?: BBC Audience Research History - Routledge

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Description

Who's Listening? tells the fascinating history of BBC Audience Research, originally published in 1974. This comprehensive account traces the behind-the-scenes development of audience research techniques applied to broadcasting, from early experimental methods through to established practice. The book details how BBC staff gradually embraced these research approaches and examines the pivotal role World War II played in transforming audience research from tentative initiative into an accepted broadcasting function. Readers gain insight into the social research methods that shaped how the BBC understood and responded to its audience, offering valuable context for understanding modern broadcasting and media analysis.

Key Features

Originally published in 1974, this Routledge Library Editions volume offers a historical perspective on BBC Audience Research and broadcasting development.

Chronicles the early experimental audience research techniques designed to apply social research methods to broadcasting operations.

Documents how World War II accelerated acceptance of audience research among BBC staff and programme planners.

Explores the transformation of BBC Audience Research from tentative experiments into an established broadcasting adjunct.

Provides behind-the-scenes insight into the relationship between audience research and BBC programming decisions.

Part of the Routledge Library Editions series, preserving an important historical account of broadcasting research practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 September 2016
Listed Since
29 April 2016

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