£120.00

Routledge User-Centered Translation - Translation Practices

Name: Routledge User-Centered Translation - Translation Practices
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Translation & Interpretation

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Description

Traditional translation theory often lacks practical advice on how to account for the end reader. User-Centered Translation (UCT) provides a solution by offering actionable tools and methods that empower translators to act on behalf of their audience. This guide moves beyond abstract concepts to provide real-world applications for modern linguistic professionals. Readers will learn how to build mental models through the use of personas and how to evaluate the effectiveness of their work using usability testing methods. The book also covers how to conduct reception research to ensure the intended message reaches the target audience effectively. Through a variety of assignments, case studies, and real-life scenarios, this text covers a wide spectrum of work, including user instructions, EU texts, literary translation, and audiovisual translation. It serves as an essential resource for anyone looking to bridge the gap between theory and practice in the translation industry.

Key Features

Develop mental models by creating personas to better understand and represent your target readers.

Apply usability testing methods to evaluate and improve the quality of your translations.

Conduct reception research to measure how your translated content is perceived by the audience.

Learn through practical assignments and case studies covering diverse fields like literary and audiovisual translation.

Gain expertise in translating specific text types including EU documents and user instructions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138795496
Category: Books > Subjects > Reference > Words, Language & Grammar > Translation & Interpretation
Domain: Amazon UK
Release Date: 12 December 2014
Listed Since: 20 June 2014

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Routledge User-Centered Translation - Translation Practices

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