£128.80

Routledge - Trademarks in Innovation and Entrepreneurship

Name: Routledge - Trademarks in Innovation and Entrepreneurship
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Trademarks are the most widely used intellectual property right used by companies on a global scale. As reputational assets become more important in both national and global markets, understanding the strategic importance of these rights is essential for modern business success. This book, Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization, examines how trademarks serve as vital tools for companies to profit from their innovations. For start-ups and entrepreneurial firms, these rights can provide the legitimacy needed to grow and can assist in the process of raising funds from investors. This text takes stock of the emerging academic and practical landscape regarding how trademark rights function within industrial organization and the broader economy.

Key Features

Explores the strategic importance of trademarks as reputational assets in modern national and global markets.

Analyzes how intellectual property rights help companies profit from their latest innovations.

Provides insights for start-ups on using trademarks to gain legitimacy in competitive industries.

Discusses the role of trademarks in helping entrepreneurial firms secure funding from investors.

Examines the connection between trademark rights and industrial organization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367706644
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 June 2021
Listed Since: 25 December 2020

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Routledge - Trademarks in Innovation and Entrepreneurship

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