Trade Marks and Brands: An Interdisciplinary Critique: 10 (Cambridge Intellectual Property and Information Law, Series Number 10) - Image 1

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Cambridge University Press Trade Marks and Brands: An Interdisciplinary Critique: 10 (Cambridge Intellectual Property and Information Law, Series Number 10)

Name: Trade Marks and Brands: An Interdisciplinary Critique: 10 (Cambridge Intellectual Property and Information Law, Series Number 10)
Brand: Cambridge University Press
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Description

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 0521187923
Category: Books > Subjects > Business, Finance & Law > Law > Jurisdictions Other Than England & EU
Domain: Amazon UK
Release Date: 28 February 2011
Listed Since: 06 September 2010

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Cambridge University Press Trade Marks and Brands: An Interdisciplinary Critique: 10 (Cambridge Intellectual Property and Information Law, Series Number 10)

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