£136.81

Routledge - The Ultimate Route to Market Technology Guide

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£136.81 £126.76 £128.95 £131.14 £133.34 £135.53 £137.72 22 February 2026 14 March 2026 03 April 2026 23 April 2026 14 May 2026

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Description

Navigate the complex landscape of IT investment and professional partnerships with The Ultimate Route to Market. This guide focuses on how technology professionals can build successful relationships with global systems integrators, outsourcers, and consulting firms. These large entities hold significant influence over IT spending in major corporations, making them essential partners for OEMs and software companies. Learn how to engage effectively with these high-impact influencers who drive massive technology spends through their business case driven approach. The book explores the value of early stage engagement in the sales cycle and the importance of managing C-Suite relationships within large multi-national enterprises. Whether you are a technology provider or an industry professional, this resource provides the necessary context to understand how these large scale projects and engagements shape the modern technology market.

Key Features

Understand the role of global systems integrators and outsourcers in driving IT investment within large corporations.

Learn strategies for building partnerships with major influencers that control significant technology spend.

Gain insights into the business case driven approach used by large consulting firms and integrators.

Explore methods for early stage engagement in the sales cycle to increase success rates.

Develop techniques for managing C-Suite relationships within large multi-national enterprises.

Analyze how OEMs and software companies can create mutually successful partnerships with large scale influencers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 August 2018
Listed Since
08 May 2016

Barcode

No barcode data available

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