The Rural Enterprise Economy - Routledge Studies Guide - Image 1

£150.08

Routledge The Rural Enterprise Economy - Routledge Studies Guide

Name: The Rural Enterprise Economy - Routledge Studies Guide
Brand: Routledge
Price: 150.08 GBP
Availability: InStock

Developmental Studies

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Description

This comprehensive book explores the rural enterprise economy in today's globalised and digitised world, offering critical insights into what defines business success in rural regions. It addresses key challenges faced by enterprises located outside urban centres, examining competitiveness, viability, strategic management, and strategic change across both established and start-up companies. The work presents innovative concepts that illuminate the dynamics of rural entrepreneurship whilst drawing on a broad range of case studies from European regions. Readers will gain theoretical understanding of how rural enterprises operate differently from their urban counterparts and discover practical strategies for navigating the unique landscape of rural business. This Routledge Studies volume is essential for academics, business professionals, policymakers, and anyone interested in understanding the economic realities and opportunities within rural economies.

Key Features

Addresses competitiveness and viability challenges specific to rural enterprises operating in globalised markets.

Examines strategic management and strategic change processes for both established and start-up companies in rural regions.

Explores marketing issues and customer engagement strategies relevant to rural business contexts.

Presents new theoretical concepts designed to illuminate the rural enterprise economy and its entrepreneurs.

Includes extensive European case studies providing practical, real-world insights into rural business operations.

Published by Routledge as part of their Studies in the Economics of Business and Industry series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367471876
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Human Geography > Developmental Studies
Domain: Amazon UK
Release Date: 28 October 2021
Listed Since: 29 April 2021

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Routledge The Rural Enterprise Economy - Routledge Studies Guide

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