£136.81

Routledge - The Rural Enterprise Economy - Business Studies

Name: Routledge - The Rural Enterprise Economy - Business Studies
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Developmental Studies

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Description

Enterprises located in rural regions face unique challenges in a globalized and digitized world. This book from the Routledge Studies in the Economics of Business and Industry series provides answers to what defines the rural enterprise economy in today's business landscape. Readers will gain insights into competitiveness and viability, strategic management, and strategic change. The text also addresses marketing issues for both established incumbent companies and new start-ups operating in rural regions. By presenting new concepts, this book sheds light on the rural enterprise economy and the entrepreneurs who drive it. Supported by a broad range of cases from various European regions, this book serves as a practical resource for understanding the economic dynamics of rural business environments. Whether you are studying economic conditions or managing a regional business, this text offers a comprehensive look at the modern rural economy.

Key Features

Explores the competitiveness and viability of businesses operating within rural regions in a digital world.

Covers essential strategic management and strategic change topics for rural enterprises.

Addresses specific marketing issues faced by both start-up companies and incumbent businesses.

Provides new concepts to help understand the modern rural enterprise economy and its entrepreneurs.

Includes a broad range of real-world cases from various European regions for practical context.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367471876
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Human Geography > Developmental Studies
Domain: Amazon UK
Release Date: 28 October 2021
Listed Since: 29 April 2021

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Routledge - The Rural Enterprise Economy - Business Studies

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